Awareness campaign
South Yorkshire Fire and Rescue needed their latest outdoor awareness campaign
to meet two objectives. Firstly how South Yorkshire firefighters are making a real
difference within the community, whether its working in prisons with youth offenders
or out on their bikes reducing antisocial fires.
The second objective was to communicate to the people of South Yorkshire that
anyone can arrange to have a free fire safety check including free fitting and checking
of smoke alarms. We met both objectives with an impactful campaign that
communicates the brief with a clean and simple solution.